E-CHOUPAL: A RURAL E-MARKETPLACE
ITC, a $3.5 billion Indian conglomerate, created an electronic marketplace for rural Indian farmers, giving them access to real-time market-demand information and customized farming knowledge. Read Case Study »
This is a detailed explanation of the case history referenced in chapter four of The New Age Of Innovation. For more information, go here.
Case Study Contest: Submit a business innovation case study and win a lunch date with the authors of The New Age Of Innovation, C.K. Prahalad and M.S. Krishnan. Contact John Soat
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