November 22, 2008
   
  The Cop Is The Machine
Posted by Praveen Suthrum | April 9, 2008

I was at the American College of Cardiology conference in Chicago and I saw several solutions that were very N=1, R=G. There were devices that can manage rapidly beating hearts (tachycardia) or slowly beating hearts (bradycardia), and those that do so remotely. Cardiologists can now fix your heart wirelessly as you sleep. But I don't want to talk about this heart-heavy stuff.

Head west to San Mateo, speed a bit near the traffic lights, and roll a wee-bit over the white line before the red light changes and a camera records what you do and sends a $371 ticket to your home. A time-stamped ticket -- personalized with your face, your car, and your license plate (N=1). Apparently, a sensor on the road detects that you are speeding and triggers the camera to take a pic of you and your car. The red-light camera systems are built by an Australian company called Redflex for the Fremont Police Department (R=G). But I don't want to talk about such sophisticated stuff either.

Spin the globe a little more ... and you can find N=1 and R=G in the oddest of places. You simply have to look. I was in my hometown Hyderabad recently to renew my driver's permit. The DMV guys took a digital pic but also wanted a touch-feel pic. Huh? I never understand the many counterintuitive needs of government processes, and I don't ask.

So I went to find a photo studio. Crossing a recently evolved major intersection, I ended up in a nondescript studio. As I sat inside, the photographer cupped my face with his hands. Surprised, I twitched and winced. "Don't move," he instructed. I gave up and sat still. He tilted my head a little to the right, a little to the left, and then up and down. Finally, when he felt satisfied, he stepped back and clicked my picture.

Waiting for the pics to dry, I stared aimlessly at the dusty road outside. I noticed a traffic cop busily using a Sony handy-cam at the traffic light. What was he doing, making home videos on the job? Obviously curious, I quickly collected my precious photos and walked right to him. Rolling his shoulders under his Hyderabad-stained white shirt, he asked me what I wanted. When I told him, he gave me a wicked grin and began to elucidate. They used the handy-cam to videotape law breakers in action - Poora action (complete action), he explained with glee. Later in the day, they'd send the law-breaker a ticket via the web.

I won't be surprised if someone in the DMV decides to upload the video on the Internet and index it by the driver's name, so it comes up for everyone's viewing pleasure, courtesy Google. This is San Mateo's sophisticated red-light camera systems neatly customized for Hyderabad (N=1, R=G) at a fraction of the cost and with added human error and discretion. Only here, the cop is the machine.

 
 


This is a public forum. CMP Media and its affiliates are not responsible for and do not control what is posted herein. CMP Media makes no warranties or guarantees concerning any advice dispensed by its staff members or readers.

Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of CMP Media LLC and may be edited and republished in print or electronic format as outlined in CMP Media's Terms of Service.

Important Note: This comment area is NOT intended for commercial messages or solicitations of business.


   
 
  The Book »  
 
Partner with your customer. Optimize your supply chain. Innovate by connecting the two. This book tells why this is the new model for business, and how to succeed at it.
Buy the book »
Amazon.com
Barnes & Noble.com

  Read the introduction
 
  Featured Case Study »  
     
  E-CHOUPAL: A RURAL E-MARKETPLACE
ITC, a $3.5 billion Indian conglomerate, created an electronic marketplace for rural Indian farmers, giving them access to real-time market-demand information and customized farming knowledge. Read Case Study »

This is a detailed explanation of the case history referenced in chapter four of The New Age Of Innovation. For more information, go here.

Case Study Contest: Submit a business innovation case study and win a lunch date with the authors of The New Age Of Innovation, C.K. Prahalad and M.S. Krishnan. Contact John Soat

 
  Look For The New Age Road Show!  
     
  Join authors Krishnan and Prahalad, and moderator Bob Evans, in a discussion of the concepts and examples presented in of The New Age Of Innovation, at select cities across the country.

Upcoming Dates:
June 25th - Chicago, IL
August 14th - San Francisco, CA
September 25th - Irving, TX
To Be Announced - New York, NY
To Be Announced - Boston, MA



New Age Of Innovation Webcast
Executive Editor John Soat leads a discussion with authors Prahalad and Krishnan on the specifics of their new paradigm, their formulas for innovation, the meaning for old-line companies as well as entrepreneurial startups, and how these developments will affect the use of information technology in the future. Register for the Webcast here.

 
Advertisement
  New Age Podcast »  
     
 

Second in a series: The authors discuss the dynamic between efficiency and flexibility, and how they work together in The New Age of Innovation.

 Click here to download our podcast


 
  Technology Sponsor »  
     
 


 
 
  Privacy Policy | California Privacy Policy | Terms of Service | ©2008 United Business Media Limited