R=G Means Leveraging Your Talent Globally
Posted by C.K. Prahalad | May 9, 2008
I was recently in India and I gave a lot of press interviews. One of the interviews was for a journal called Outlook. There was a photographer taking pictures of me during the interview -- and probably listening to the interview and not focusing on camera angles. He told me this story.
The photographer's name is Soumik Kar. He puts all of his pictures on flickr.com. A Korean company, Dolbeage, is publishing a Korean translation of the most recent book by urban theorist Mike Davis, Planet Of Slums (Verso, 2006). The Korean publishing rights for Planet Of Slums were arranged by Verso of the United Kingdom with the Bestun Korea Agency. The Korean publisher bought a copy of a picture of an Indian slum taken by Soumik Kar.
Now, Soumik Kar doesn't know any of these people, and he did not talk to any of them, either. The entire transaction was on the Web. He got paid promptly and was paid more than he expected (as per his admission). He's happy -- so happy he gave me this example.
Isn't this R=G? He also told me that his site on flickr.com has had, so far, 648,070 visitors. Isn't this global talent leverage?
Have you had such an experience -- a business transaction taking place solely in cybersapce? Are you leveraging your talent globally on the Web?
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